Ali Atıf Bir graduated from Marquette University’s (Wisconsin/USA) Mass Communication and Advertising MA programme in 1989. Upon graduation, he came back to Turkey and in 1992 he obtained his PhD degree in Communication Arts field from Anadolu University and became a professor in 1998. He served as a head of Advertising and Public Relations department as well as a dean at Anadolu and Bahcesehir Universities. Apart from his academic career he created and presented a TV Show relating to TV Advertising for 12 years and he also had a column in leading newspapers in Turkey. Prof. Bir has been giving lectures at different universities and working as a consultant in many communication projects for 30 years. His main interests are Communication Management, Brand Management, Research Methods and Digital Technologies.